Chase Bank trademarked ‘Finn by Chase’ in early 2017, sparking interest from industry reporters. Finn by Chase was introduced to the market in October of 2017, confirming rumors of a mobile-only bank offering. Because Finn by Chase operates within an app, it’s primarily targeted towards millennials and the smartphone savvy.
Finn by Chase offers a unique approach to mobile banking, allowing users to rate purchases and save automatically. Users can download the app from the iOS app store on a mobile device. Android users will soon have access to Finn by Chase, as development plans are currently in progress.
Chase Bank’s goal of launching Finn by Chase is to offer retail banking services to everyone across America. The bank operates physical locations in only a few states, which previously limited their reach to consumers.
Some have criticized Chase for the app’s appearance and functionality, but those people probably never had an account. The dark grey background and colorful bubbles give off an appearance of sophistication and usability. Compared to other banking apps, the navigation and functionality is simple, but extremely powerful.